The White Wilderness website redesign project aimed to improve the user experience by creating a winter-themed website that effectively communicated information about dog sled trips. Through a thorough review of the existing website, collaboration with the client, and the use of modern web design practices, the project successfully delivered a redesigned website that accurately represented the brand and significantly enhanced user experience. The simplified site map improved navigation, and the client reported an increase in inquiries and bookings following the website relaunch, demonstrating the positive impact of the redesign on their business.